This brief, set by Arjowiggins, asked us to remind people of the importance of paper in an increasingly digital world. Instagram, Facebook and Sony Music are companies that exist solely online. The challenge was to remind their customers of the power of paper.
For this particular project, I chose to aim my answer at the users of Instagram. There is a huge Hand lettering scene on Instagram which displays images and videos of designers creating beautiful lettering styles using a variety of techniques. However, these images and videos would not be possible if paper did not exist.
Hand Made Font has been created to remind us of the importance of paper in the digital world. In this book, each letter of the English alphabet has been recreated using a different technique and style, showing the endless and exciting possibilities that hand lettering offers.
